A BLUEPRINT FOR SUCCESS WITH GARY VAYNERCHUK
FOLLOW YOUR PASSION AND MAKE A BUSINESS OUT OF IT
Is there a blueprint for success? Can you make a living out of your passion? Check out this amazing success story form Gary Vaynerchuk who developed a “blueprint” for success in his new book “Crush it”, a true masterpiece. Check out the valuable lessons form Mr. Vaynerchuk in this interview for ABC news radio.
Gary Vaynerchuk is a New York Times bestselling author and American businessman who was born in Belarus and immigrated to the United States as a young child. His father Sasha pulled Gary into the family business, a local liquor store called Shopper’s Discount Liquors. Before long, Gary recognized that consumers collected rare wines. Gary transformed himself into a wine expert, rebranded the store as Wine Library, launched a retail website in 1997, and by 2008 he had raised annual revenue from $4 million to $60 million. In 2006 Gary achieved one of his life-long goals when he was caricatured on the front page of the Wall Street Journal in an article about online wine sales.
In February of 2006, Gary launched Wine Library TV, a daily video blog about wine. As the audience grew and word spread of his informal and unorthodox approach to wine, Gary made numerous national television appearances as a wine expert, including spots on Late Night with Conan O’Brien, The Ellen Degeneres Show, The Today Show, Nightline, and Mad Money with Jim Cramer. In 2009, Gary was recognized as “Innovator of the Year” by Wine Enthusiast magazine, and as part of Decanter magazine’s prestigious “Power List” of the most influential figures in the industry.
Gary’s first business book, entitled Crush It! Why Now is the Time to Cash in on your Passion, was released in the spring of 2009 and debuted as a New York Times and Wall Street Journal bestseller. In “Crush It!,” Gary’s first pearl of marketing wisdom is take whatever it is you love the most and develop that into a business. Educate yourself in every aspect of your passion. Read every bit of material about your subject, find others who are considered experts in that subject and learn from them. Insert yourself into the conversations on the topic and make your opinion known. Once you become an expert in your field, develop content to “sell” your ideas to others. The key to developing this rapport is building trust. Gary states over and over to be authentic and original with the content and the “eyeballs” will come.
Differentiation is another core marketing value discussed in “Crush It!” With the Internet age upon us it is exceptionally easy to blend in with the noise and chaff. One must truly be exceptional to stand out in a crowd. A favourite quote of mine from the book is “So how are you going to differentiate yourself from all the other clowns? (“Clowns” is, of course, used in the best possible way.)” It’s this, in-your-face method that Gary delivers the message that you need to be the best you that you can be. A lot of determination and super hard work. Gary has been a true inspiration to me and I believe his work brings tremendous value to anyone in business.
With gratitude,
Paul Mantel
Tags: best selling author, business, Gary Vaynerchuk, passion, success, wines