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LESSONS WITH DR YUNUS….PART 2

ENTREPRENEURSHIP…..THE ANSWER TO OUR PROBLEMS?

Is having a successful business just about wealth creation? Is achieving success only about financial freedom or would there be a deeper purpose about being entrepreneurial? Is there a deeper purpose about what we do?

Dr.Mohammad Yunus’s  (Noble peace prize winner) view is that many of the problems of the world remain unsolved because capitalism is poorly understood and poorly practiced. The issue, he says, is not in the capitalist system itself, but in the hash that people repeatedly make of it. He completely rejects the common views, that capitalism is all about the bottom line. He says: “In this narrow interpretation we create a one-dimensional human being to play the role of entrepreneur. We insulate him from other dimensions of life, such as religious, emotional, political dimensions….Everyday human beings are not one-dimensional entities, they are excitingly multidimensional and indeed colourful. Dr Yunus thinks capitalism can – and should – enrich the whole person.

How true and profound! We are all connected. It’s only with the realization of a multidimensional entity where the inner creativity of a human being can be fully utilised. We are therefore so capable. Entrepreneurship is of more importance when a multi-dimemensional interpretation is practiced and will be the foundation of a strong multidimensional society. A successful business will therefore always obtain a deeper purpose than just creating profits. The integrity of the home based business I am involved in is of high priority to me as making profits will always be a bi-product of the real purpose of the service and value we provide to the society as a whole. It’s therefore that my passion for this home based business is founded in the deeper purpose of it.  Any business with a strong deeper purpose will be worth being part of and fighting for!

Paul Mantel – http://www.livelifeco.com

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lESSONS FROM DR. YUNUS…part 1

BUSINESS OPPORTUNITIES WITH A DEEPER PURPOSE!

Having my own home based business I am always very interested in general business and what the underlying motivation is for someone to step into the business world to ultimately achieve success; whatever the definition of success might be.  Whilst reading Richard Branson’s book (“Business stripped bare”; highly recommend it) about entrepreneurship I came across this interesting statement from Dr.Muhammad Yunus that I absolutely love

Dr.Muhammad Yunus is the Nobel Peace Prize winner 2006 and has pioneered an economic system that transformed the lives of millions. Muhammad is a proponent of ‘social businesses. He states:

Ordinary businesses are aimed at making money….there is no consideration of how people benefit; it’s all about making profits. Social business, on the other hand, is all about social benefits, not personal gain. Profits are important to social businesses, which seek to sell products at prices that make it self-sustaining. A social business is not a charity – but profits are not its ultimate goal. When a social business turns a profit, the original investors are repaid, but the rest of the profits stay with the company in order to achieve its long-term social goal of helping the poor.

Being entrepreneurial and involved in a business myself with a deeper purpose is so liberating and profound.  I could never be involved in an ordinary business as there is nothing more satisfying then helping other people and making a contribution or change in their lives. Forever grateful to Dr. Yunus for your effective leadership and the business that I am in.

Paul Mantel – http://www.livelifeco.com